Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by Renee Mauborgne, W. Chan Kim
Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth by Renee Mauborgne, W. Chan Kim
Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth by Renee Mauborgne, W. Chan Kim
