What You Do Is Who You Are: How to Create Your Business Culture Audiobook (Free)

Ben Horowitz, a respected venture capitalist, contemporary management expert, and NY Occasions bestselling author, combines lessons both from history and from contemporary organizational practice with practical and often astonishing advice to greatly help professionals build cultures that may weather both good and bad times.

Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. Enough time and circumstances in which they were elevated often designs them-yet a in what You Do Is usually Who You Are: How exactly to Create YOUR COMPANY Culture few market leaders have were able to shape their situations. In EVERYTHING YOU Do Is certainly Who You Are, he transforms his attention to a question imperative to every organization: how do you create and maintain the tradition you want?

To Horowitz, tradition is how a organization makes decisions. It is the set of assumptions employees use to resolve everyday problems: should I stay on the Crimson Roof Inn, or the Four Months? Should we discuss the colour of this product for 5 minutes or thirty hours? If culture is not purposeful, it’ll be a major accident or a blunder.

What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four types of command and culture-building-the head of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and designed modern Japanese tradition; Genghis Khan, who constructed the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran one of the most formidable prison gang in the yard and ultimately changed prison tradition.

Horowitz connects these management examples to modern case-studies, including how Louverture’s cultural techniques were applied (or must have been) by Reed Hastings in Netflix, Travis Kalanick in Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the initial African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Marketing communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture.

What You Do Is Who You Are is a trip through lifestyle, from ancient to modern. On the way, it answers a question fundamental to any corporation: who are we? Just how do people talk about us when we’re not really around? Just how do we treat our customers? Are we there for people inside a pinch? Can we end up being trusted?

Who you are is not the beliefs you list over the wall. It’s not what you state in company-wide conference. It isn’t your advertising campaign. It’s not actually what you believe. Who you are is what you perform. This book aspires to help you perform the things you need to become the kind of leader you intend to be-and others desire to follow.