Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption Audiobook (Free)

Based on six many years of research, Harvard Business School professor Thales Teixeira displays how and just why industries are disrupted, and what established companies can do to respond–as very well as what potential startups must get better at if they desire to gain a competitive edge.

As it works out, there’s a design to disruption in an industry, if the disruptor is Uber, Airbnb, or a dozen other startups which have shaken up incumbents and threatened the status quo.

For disruptors to cause a threat for an about Unlocking the Customer Value String: How Decoupling Drives Customer Disruption industry, they need to successfully break the hyperlink in selecting, purchasing, or consuming a product or support. Upstarts, Teixeira shows, do not try to contend with or overtake a reigning incumbent company entirely. Instead, they function to peel aside a portion of the consumer decision-making process, just how Birchbox offered women a new method to sample fresh beauty products from a number of beauty products and fragrance companies, without having to go directly to the Revlon or Estee Lauder shop. Zipcar doesn’t attempt to compete head to head with GM but instead to offer individuals who want transportation an alternative solution way to bypass, without running a car themselves, or being responsible for fuel, maintenance, or insurance.

Within a penetrating narrative filled up with case research and tales, Teixeira shows us how startups effectively disrupt industries–and what industry leaders should do to avoid being disrupted and protect their area.

Includes a bonus PDF of numbers and tables