This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear Audiobook (Free) | AudioBooksLoft

This Is Not a T-Shirt: A Brand, a Culture, a Community–a Life in Streetwear Audiobook (Free)

Summary:

The story from the Hundreds as well as the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine ‘cool’ coexists with big business; in which a superstar designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard business. It is the ubiquitous style of outfit comprising hoodies, trainers, and T-shirts. Initially, a few brands defined this style; fewer still survived as streetwear proceeded to go mainstream. They concerning this ISN’T a T-Shirt: A Brand, a Lifestyle, a Community–a Lifestyle in Streetwear are the OGs, the “history brands.” The Hundreds can be one of those persevering businesses, and Bobby Hundreds is at the guts of everything.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and tone of voice in streetwear. In informing the story of his formative years, he reminds us the fact that Hundreds was started by outsiders; and this is truly the storyplot of streetwear lifestyle.

In This Is Not a T-Shirt, Bobby Hundreds cements his place as a champion of a business he helped create and tells the storyplot from the Hundreds-with anecdotes which range from his Southern California, punk-DIY-tinged youth towards the brand’s explosive success. Both an inspiring memoir and a specialist assessment of the annals and potential of streetwear, this is actually the story of Bobby’s dedication to his innovative vision also to building a real community.