The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results Audiobook (Free)

The future of sales is radically transparent. Are you set for it?

Buyers today have got knowledge at their fingertips and most of their details gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is usually up – and they’re skeptical.

Today, anyone buying anything depends on reviews and feedback shared by strangers and often trust those anonymously posted encounters a lot more than the promises created by the suppliers from the about The Transparency Sale: How Unexpected Honesty and Understanding the Buying Human brain Can Transform YOUR OUTCOMES products or services themselves. They expect to see the full picture and find out all the benefits and drawbacks prior to making any purchase. And the bigger the purchase, the greater the demand for transparency.

What if the key to selling was to do exactly the reverse of what most sales courses tell you firmly to do?

It may be hard to assume, but something seeing that counterintuitive while leading with your imperfections can lead to faster product sales cycles, increased win prices, and makes competing with you extremely difficult. Leveraging transparency and vulnerability inside your presentations as well as your negotiations network marketing leads to faster purchaser consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts.

Within this groundbreaking publication, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.