The Sandler Rules: Forty-Nine Timeless Selling Principles… and How to Apply Them Audiobook (Free)

The definitive resource for effective sales leadership, predicated on the proven principles from the Sandler Selling System.

Here’s a mystery. We’ve a common language and a common procedure for each department in the business . except sales. Everyone in accounting talks the same vocabulary. In advertising, there’s a very analytical process by which associates agree to gauge the results. In procedures, or executive, or any other part of the business you care to name, everyone about The Sandler Rules: Forty-Nine Timeless Offering Principles… and How to Apply Them agrees on the process by which the task gets completed, and everyone agrees on the main element terms that connect to that procedure. Yet sales, for some reason, typically does not have a consistent procedure that managers and workers can understand and consent to follow. In fact on most product sales teams, salespeople tend to resist any attempt to establish a consistent procedure for the team as a whole . . . and managers have a tendency to let them! Why?

The Sandler Guidelines for Sales Leaders information a sales management process that works. It includes forty-nine timeless, proved principles for effective product sales leadership, based on the Sandler Offering System.