The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power Audiobook (Free)

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most effective companies in the world and the first trillion-dollar businesses.

Managers and entrepreneurs in the digital era must learn to live in two worlds-the conventional overall economy and the system overall economy. Platforms that operate for business purposes usually can be found at the level of an industry or ecosystem, bringing together individuals and businesses to allow them to innovate about THE BUSINESS ENTERPRISE of Systems: Strategy in age Digital Competition, Creativity, and Power and interact with techniques not otherwise feasible. Platforms create economic value much beyond what we should see in typical companies.

The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a few companies attended to exert incredible impact over every aspect of our personal, professional, and political lives. They describe how these fresh entities change from the powerful corporations of days gone by. They also issue whether a couple of limits to the market dominance and growth of these digital juggernauts. Finally, they discuss the function governments should play in rethinking data privacy laws, antitrust, and various other rules that could reign in abuses from these effective businesses.

Their goal is to greatly help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have researched and caused these firms for a few thirty years, this publication may be the most authoritative and timely investigation yet from the effective economic and technological forces that make system businesses, from Amazon and Apple to Microsoft, Facebook, and Google-all dominating players in shaping the global economy, the future of work, and the political world we now face.

Supplemental enhancement PDF accompanies the audiobook.