Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It Audiobook (Free)

Businesses like Netflix, Spotify, and Salesforce are just the tip from the iceberg for the subscription model. The real transformation–and the true opportunity–is just beginning.

Subscription businesses are growing nine times faster than the S&P 500. Why? Because unlike item companies, subscription businesses know their clients. A happy customer base is the ultimate financial moat.

Today’s consumers choose the advantages of gain access to over the hassles of maintenance, from about Subscribed: As to why the Subscription Model Will End up being Your Company’s Future – and How to proceed About It transport (Uber, Surf Atmosphere), to clothing (Stitch Fix, Eleven James), to razor cutting blades and makeup (Buck Shave Golf club, Birchbox). Companies are similarly challenging much easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is usually shifting from products to services.

But how will you change customers into subscribers? As the CEO from the world’s largest membership management system, Tien Tzuo offers helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Prepared or not, excited or terrified, you will need to adapt to the Membership Economy — or risk getting left behind.

Tzuo shows how exactly to use subscriptions to build lucrative, ongoing one-on-one human relationships with your customers. This may require reinventing substantial parts of your company, from your accounting methods to your complete IT architecture, but the payoff can be enormous. Just look at the case research:

* Adobe transitions from selling enterprise software program licenses to offering cloud-based solutions for a flat monthly charge, and quadruples its valuation.

* Fender evolves from offering guitars individually to creating lifelong musicians by teaching newbies to play, and keeping them influenced for life.

* Caterpillar uses subscriptions to help solve complications — it isn’t about how many tractors you can rent, but how much dirt you will need to move.

In Subscribed, you’ll learn how these companies made the change, and how you can transform your personal product into a precious service using a useful, step-by-step framework. Find out how how you can prepare and prosper right now, rather than aiming to catch up afterwards.

*Includes a Bonus PDF with charts, pictures, and graphs