Purple Cow: Transform Your Business by Being Remarkable Audiobook (Free)

You’re either a Purple Cow or you are not. You’re either impressive or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have you do not? How do they continue steadily to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired ‘P’s internet marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, about Purple Cow: Transform Your Business when you are Remarkable to name a few-aren’t functioning anymore. There’s an exceptionally important ‘P’ that has to be put into the list. It’s Crimson Cow.

Cows, after you’ve seen a single, or two, or ten, are boring. A Purple Cow, though…now that would be something. Purple Cow identifies something remarkable, something counterintuitive and thrilling and flat out unbelievable. Each day, customers come face to face with a whole lot of boring stuff-a large amount of brown cows-but you are able to bet they don’t forget a Crimson Cow. And it’s not a marketing function that you can slap on to your product or service. Crimson Cow is inherent. It’s built correct in, or it isn’t there. Period.

In Purple Cow, Seth Godin urges you to put a Crimson Cow into everything you build, and all you do, to make something truly noticeable. It’s a manifesto for entrepreneurs who want to help create items tha