No Logo Audiobook (Free) | AudioBooksLoft

No Logo Audiobook (Free)

Summary:

Penguin presents Zero Logo by Naomi Klein, go through by Nicola Barber

No logo employs journalistic savvy and personal testament to fine detail the insidious practices and far-reaching effects of commercial marketing – as well as the powerful potential of a growing activist sect that may surely alter the span of the 21st Century. This is an infuriating, inspiring, and altogether pioneering function of cultural criticism that investigates money, marketing and the anti-corporate motion.

As global corporations compete for the hearts and wallets of consumers who not merely buy their products but willingly advertise them from check out toe a new generation has begun to fight consumerism with its own best weapons.

within this provocative research we understand how the Nike swoosh has changed from an athletic, status-symbol to a metaphor for sweatshop labour, how teenaged McDonald’s workers are risking their careers to become listed on the Teamsters, and how tradition jammers utilise aerosol paint, computer hacking acumen and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.