LeBron, Inc.: The Making of a Billion-Dollar Athlete Audiobook (Free) | AudioBooksLoft

LeBron, Inc.: The Making of a Billion-Dollar Athlete Audiobook (Free)

Summary:

From the New York Times bestselling author of Return of the King comes the story of LeBron James’s incredible transformation from basketball star to sports and business mogul.

With eight right trips towards the NBA Finals, LeBron Adam has tested himself one of the biggest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron in addition has turn into a global brand and businessman that has altered the way professional athletes consider their value, increase their leverage, and use their voice.

LEBRON, INC tells the storyplot of James’s journey down the road to becoming a billionaire sports icon — his successes, his failures, as well as the lessons both possess taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last time of year in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James provides changed the way most elite sports athletes manage their professions, and how he launched a motion among his peers that may last decades beyond his playing days.