Good to Great Audiobook (Free)

Built To Last, the defining administration study from the nineties, demonstrated how great firms triumph over period and how long-term sustained performance could be engineered in to the DNA of the enterprise from the very beginning.

But how about companies that aren’t given birth to with great DNA? How do good companies, mediocre companies, actually bad companies accomplish enduring greatness? Are there those that convert long-term mediocrity or even worse into long-term superiority? If so, what exactly are the distinguishing features that result in a company to look from great to great?

Over five years, Jim Collins and his research team have analyzed the histories of 28 companies, discovering why some companies make the leap while others don’t. The results include:

Level 5 Leadership: A astonishing style, necessary for greatness.The Hedgehog Concept: Locating your three circles, to transcend the curse of competence.A Tradition of Discipline: The alchemy of great outcomes.Technology Accelerators: How good-to-great companies think differently about technology.The Flywheel as well as the Doom Loop: Why those who carry out frequent restructuring neglect to make the step.