Enchantment: The Art of Changing Hearts, Minds, and Actions Audiobook (Free)

Enchantment, as defined by bestselling business master Guy Kawasaki, is not about manipulating people. It transforms circumstances and human relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers as well as the undecided into the faithful. Enchantment can happen throughout a retail transaction, a high-level commercial negotiation, or a Facebook upgrade. And when done right, it’s stronger than traditional persuasion, influence, or marketing about Enchantment: The Artwork of Changing Hearts, Thoughts, and Actions methods.Kawasaki argues that running a business and personal interactions, your objective is not merely to get what you want but to bring about a voluntary, enduring, and delightful modification in other folks. By enlisting their very own goals and desires, when you are likable and trustworthy, and by framing a cause that others can accept, you can change hearts, thoughts, and actions. For instance, enchantment is exactly what allowed .* A Tranquility Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.* A small cable route (E!) to win it broadcast privileges to radio superstar Howard Stern.??* A seemingly crazy new running shoe (Vibram Five Fingertips) to methodically build a passionate consumer bottom.??* A Canadian crystal maker (Nova Scotian Crystal) to carefully turn observers into purchasers.This book explains all the tactics you need to get ready and launch an enchantment campaign; to get the most from both force and pull technologies; also to enchant your customers, your employees, and even your employer. It displays how enchantment can turn difficult decisions the right path, sometimes when intangibles mean more than hard information. It will help you conquer other people’s entrenched behaviors and defy the not-always-wise ‘wisdom of the masses.’Kawasaki’s lessons are drawn from his tenure at probably one of the most enchanting organizations ever, Apple, aswell as his years of experience seeing that a business owner and venture capitalist. There are few people in the world more qualified to instruct you how to enchant people.Seeing that Kawasaki writes, ‘Desire to change the world? Change caterpillars into butterflies? This will take a lot more than run-of-the-mill romantic relationships. You will need to convince visitors to dream the same fantasy that you perform.’ That is clearly a big objective, but one that’s possible for all of us.